Article Written by Ian Kilbride. I am a great believer in sponsorships, particularly sports sponsorship. My companies have sponsored some of the biggest names globally in their respective codes. Warwick was Everton’s official FA Cup sponsor and more recently, Warwick was the proud sponsor of the legendary Stormers and Western Province rugby franchise, which enjoys the biggest following globally. Less high profile, Warwick has been the biggest sponsor of South African bowls nationally for 20 years and golf clubs for a decade. In fact, we have some 500 advertising boards at important venues around South Africa, together with an extensive digital footprint. Sports sponsorship is big business, and along with advertising, keeps global sport alive. Yet, not enough of the huge revenue generated by sports sponsorship filters down to grassroots and in my view, it must become a condition of any major sponsorship that a percentage is to be distributed to developing the respective code at grassroots community level. It’s beyond time for top-flight professional sportspeople to do far more for their communities too. Nobody begrudges Kylian Mbappé his £100million a year salary at PSG, but isn’t it time that clubs spend a proportionate amount on sports development at community […]
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