October 7, 2022
An article by Ian Kilbride At first glance, Kim Kardashian, Snoop Dogg and Siya Kolisi have little in common, apart from their celebrity. Yet, all three enjoy the dubious status of financial services influencers. Maybe this is not as odd after all, given the collective wealth of the triumvirate, but the question remains, would you buy a financial product based on their endorsement? All three are iconic in their fields. Snoop is arguably the world’s best-known rap star, while over 330 million followers keep up with Kim Kardashian and Siya has risen to global rugby icon status from humble beginnings by leading the Springboks to glory in the 2019 rugby world cup. Indeed, it is the power of their influence that makes them such sought after hot property for advertisers. It is perfectly understandable that companies would seek the endorsement of Mr Dogg for say, gold chains or marijuana, and Ms Kardashian could rightfully be associated with pyjamas and plastic surgery, and Siya with ‘men’s stuff’ such as deodorant. Yet their endorsement of financial products and services is a stretch too far. In my view, the endorsement of such influencers is irresponsible, reckless and potentially dangerous. Finance and personal finance […]
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