Category : Business

Creating Shared Value in South Africa

The bigger business gets, the higher the expectations that it will do good and act in a socially responsible way. Yet, after decades for corporate social responsibility programmes across the globe, critics note that there is precious little to show and in fact, the public’s trust in big business is declining. This has propelled business to rethink its role in society and morph from programmes of corporate social responsibility towards new policies of creating shared value. This article discusses this important shift.

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