I am busy finalising a new marketing campaign on behalf of Warwick Limited, it is not a revolution of their market positioning but rather, as Mercedes may say, “an evolution” of an existing theme. The problem is, as it has always been in marketing, that of uniqueness.
It has been such a confusing couple of weeks on the market and the Gloria Gecko of Warrington has been back on my case again after an absence of several years.
So in a narrow revolt against the William Wallace of the 21st century, Mr Alex Salmond, the Scots have “given up their freedom”, or at least continue under Westminster’s rule.
Other than a brief moment, when the “ruling establishment of Westminster” panicked following a poll showing the YES tartan hordes ahead, a moment that even saw Mr Dave Cameron call his own party the “effing Tories,” was there ever any real doubt? Yes there was and, at times the head of the NO vote, Alistair Darling, seriously looked like the YES votes’ secret weapon, but even that stiff twit could not get the Scots to jump ship and go all native!
When one of my young teenage sons asks if we are heading for World War 3, due to the unexplained number of plane crashes and the half-hearted ‘muscle flexing of a small Russian man in Ukraine, I know that the ’24 Hour’ News industry has possibly over played its hand.
The comforting thing is that the markets are acting far more maturely, which contrasts with the PE ratio doom merchants. When a market is turning from bull to bear it starts to show signs of schizophrenia and every piece of bad news will drive it down, little will make it rise and there is a collective sense of impending doom. That is a mind-set much displayed by a number of South African radio pundits at the moment, but it does not seem to have purchase where it matters most, namely within the US stock exchanges.
