Born in Warrington Lancashire England, a good working class town of steel wire and chemicals, we were taught basically that the more you want something, the less likely you are to get it.
I am busy finalising a new marketing campaign on behalf of Warwick Limited, it is not a revolution of their market positioning but rather, as Mercedes may say, “an evolution” of an existing theme. The problem is, as it has always been in marketing, that of uniqueness.
It has been such a confusing couple of weeks on the market and the Gloria Gecko of Warrington has been back on my case again after an absence of several years.
So in a narrow revolt against the William Wallace of the 21st century, Mr Alex Salmond, the Scots have “given up their freedom”, or at least continue under Westminster’s rule.
Other than a brief moment, when the “ruling establishment of Westminster” panicked following a poll showing the YES tartan hordes ahead, a moment that even saw Mr Dave Cameron call his own party the “effing Tories,” was there ever any real doubt? Yes there was and, at times the head of the NO vote, Alistair Darling, seriously looked like the YES votes’ secret weapon, but even that stiff twit could not get the Scots to jump ship and go all native!
The wonder of life is that we are often surprised by those we least expect to be surprised by and disappointed by those that we help or assist the most.
The lesson is surely that some people are naturally appreciative, even of the minutest help, and others would not thank you if you carried them on your back throughout their entire life.
2014 has been an incredible year for bowling in South Africa. The Proteas have done our nation proud at the Commonwealth Games. The unbelievable discipline and skill that they showed on the picturesque Kelvingrove Greens put South Africa at the top of the lawn bowls medal standings. Congratulations to our bowlers in green and gold for bringing home no less than seven medals – five gold and two bronze!
When one of my young teenage sons asks if we are heading for World War 3, due to the unexplained number of plane crashes and the half-hearted ‘muscle flexing of a small Russian man in Ukraine, I know that the ’24 Hour’ News industry has possibly over played its hand.
The comforting thing is that the markets are acting far more maturely, which contrasts with the PE ratio doom merchants. When a market is turning from bull to bear it starts to show signs of schizophrenia and every piece of bad news will drive it down, little will make it rise and there is a collective sense of impending doom. That is a mind-set much displayed by a number of South African radio pundits at the moment, but it does not seem to have purchase where it matters most, namely within the US stock exchanges.
Despite concerns that Brazil would not be ready in time, the 2014 World Cup has kicked off – and it is proving to be one of the most popular tournaments in history.
The host nation forecast an influx of 600,000 international tourists during the event. The arrival stats are not out yet, but Brazilian Minister of Tourism VinÃcius Lages is confident that these estimations will hold true based on recent field surveys and ticket sales figures.
The worlds markets are at their highest levels in history, or at least they are as I write this column. So without repeating the usual rhetoric of the radio, tv and newspaper doom merchants what does this mean to us, the people who advise the general population?
If you are sitting on the edge of your seat waiting for me to solve the most burning question of the last six months, namely ‘should we go into the markets at these high levels or stay out?’ then please do one of two things, (a) prepare to be disappointed or (b) make a cup of tea and prepare to hear just another man’s opinion.