In the 90’s I wrote an article that appeared in the Weekend Argus each week called Money Talks. It was not meant to be hi brow just a snippet of news from overseas, a nibble of info on the FTSE and tit bits from the Dow. The point is that I once used the term BOURSE when describing an overseas exchange and I remember even then feeling a bit of a pompous prat, especially as the only bourse is really the CAC and lets face it, CAC just about sums up the word BOURSE, it’s so twee and knowing!
I mention this only as one of SA’s strangest TV channel’s, Summit, seems to have become addicted to the word. Once a day Sky News go to Summit TV, for an update on the African Markets. Suddenly an Asian girl with an American accent was speaking from Johannesburg, very cosmopolitan I thought, if not exactly politically correct. She then went on to enter the Guinness Book of Records by using the word BOURSE six times in approximately 45 seconds! I thought I was going to gag on it!